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NCAA Basketball · Mid-March to early April annually

March Madness (NCAA Tournament)

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March Madness is the largest college-basketball betting event in the U.S. and a major handle driver in Indiana given the depth of in-state college basketball culture (Hoosiers, Boilermakers, Notre Dame). Indiana law permits wagers on in-state college teams — pre-game player props are allowed, but live player props are prohibited.

Popular Markets

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• National championship outright
• Per-region final four matchups
• Per-round game spreads, totals, moneylines
• Pre-game player props (no live props)
• Bracket-pool free-to-play promos
• Total upset count over/under
• First #1 seed to lose props

Promo Patterns

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Sportsbooks run predictable promo cycles around this event. Watch for:

• $1M+ free-to-play bracket challenges (DraftKings, FanDuel)
• Profit boosts on Indiana Hoosiers and Purdue Boilermakers tournament games
• Sweet 16 / Elite 8 parlay boosts
• Free $25–$50 bonus bets for new signups during Selection Sunday week

Bracket challenges

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DraftKings, FanDuel, and Caesars all run free-to-play bracket contests with seven-figure prize pools. These contests don't require a deposit and are open to new and existing users. They're heavily marketed during Selection Sunday week.

In-state Hoosiers and Boilermakers promos

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When Indiana or Purdue make the tournament, Indiana sportsbooks run team-specific promo cycles — odds boosts, free bonus bets on tournament-game wagers, and SGP profit boosts. Per the live-college-prop rule, in-play player props are not available; pre-game props are.

Selection Sunday

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Selection Sunday (mid-March) is when brackets are revealed. Outright and per-region futures lines reprice within hours of the announcement. Sharp bettors place wagers in the first 24 hours before lines settle.

Best Sportsbooks for March Madness (NCAA Tournament)

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FAQ

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